Job Details

Field Sales Representative

Date Posted: Jun 12, 2026

Salary: Negotiable

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Job Summary

The Field Sales Representative is a results-driven, frontline market execution role and responsible for driving sales volume, expanding retail and wholesale distribution networks, and securing strong brand visibility for Holland Dairy's premium dairy portfolio across assigned territories in Addis Ababa different regions.

Job Description

About Holland Diary

Established in 2009, Holland Dairy PLC is a leading premium dairy processing company in Ethiopia that combines advanced Dutch manufacturing technology with 100% locally sourced raw milk. Headquartered in Addis Ababa with its main production facility in Bishoftu, the company has grown into a dominant market leader in yoghurt, pasteurized milk, cheese, and artisan butter, backed by institutional investments from Veris Investments and Royal FrieslandCampina. Grounded in a strong mission of social impact, Holland Dairy enforces robust cold-chain logistics and rigorous food safety protocols becoming one of the first in the Ethiopian dairy sector to secure international ISO 22000:2018 certification while directly empowering hundreds of local smallholder farmers and agricultural cooperatives to drive sustainable economic growth across the region.

Job Title: Field Sales Representative
Required No: One (1)
Department:Marketing
Reports To:Marketing Manager
Location: Jig Jiga
Employment Type: Full-Time

Key Responsibilities:

Submit and process orders to ensure customers receive the products they request on time.
Visiting clients and potential clients within an assigned sales area to evaluate needs or promote products and services as per management direction.
Maintaining client records.
Answering client questions about credit terms, products, prices, and availability.
Collect customer feedback and provide updates to senior management.
Utilizing outbound telephone calls, email communications, and face-to-face meetings with customers to close sales.
Developing and sustaining long-term relationships with customers.
Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.
Onboard and retain customers.
Meet personal and team sales targets.
Perform other duties as assigned by the manager.

Requirements

Minimum BA degree in Marketing, Business Administration, or relevant field from a recognized university
Have a minimum of 4 years in sales and related field
Exceptional persuasion, negotiation, and relationship-building skills
Strong time management, target-driven mindset, and capability to manage high-frequency route visits.
Professional communication proficiency in both Amharic and Somali languages.

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Company Overview

Alliance Workforce Supply

Addis Ababa, Addis Ababa, Ethiopia

3 Current Jobs Openings

At Alliance Workforce Supply, we are dedicated to empowering organizations with comprehensive Human Resource (HR) solutions tailored to meet the unique needs of our clients. Our mission is to streamline HR processes, enhance workforce efficiency, and foster a culture of growth and innovation across all sectors.

“Our Promise: Expert, Tailored, Innovative, Committed”

Expertise: Our team comprises HR professionals with extensive experience across industries and sectors.
Customization: We understand that no two organizations are alike, and we tailor our services to meet your specific needs.
Innovation: We leverage the latest HR technologies and methodologies to deliver cutting-edge solutions.
Commitment: We are passionate about helping organizations achieve their goals through effective workforce management.